Craton Viewpoints

Craton Viewpoints

Featured image for “The Insight Studio & Craton Announce Strategic Partnership”
April 15, 2025

The Insight Studio & Craton Announce Strategic Partnership

The Insight Studio, a Platinum HubSpot Partner, announces a strategic partnership with Craton, a global leader in Quote to Cash…

cratonconsulting

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Featured image for “Excellence in Customer Engagement”
April 10, 2025

Excellence in Customer Engagement

Clearly the omni-channel Lead to Revenue process is complicated, long running, and involves myriad stakeholders and ISV and SI partners…

Tom Stergios

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Featured image for “Excellence in Quote to Cash”
April 8, 2025

Excellence in Quote to Cash

Craton was founded to create better Quote to Cash (Q2C). The world is changing at a dizzying pace, and enterprise…

Tom Stergios

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Featured image for “Talent Development in the Age of AI”
October 8, 2024

Talent Development in the Age of AI

Today, we have infinite amounts of data at our fingertips, and ubiquitous channels to access and interact with it. AI…

Kate Pace

  • Talent Development
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Featured image for “Ravus & Craton Announce Strategic Partnership”
October 1, 2024

Ravus & Craton Announce Strategic Partnership

Ravus, a customer-centric revenue management consultancy, announces a strategic partnership with Craton, a Montana force for global consulting good.…

cratonconsulting

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Featured image for “Cratons: Stability in a World of Change”
September 25, 2024

Cratons: Stability in a World of Change

At Craton, we’re committed to embodying our core values in every project we undertake, ensuring that we deliver not just…

Kate Pace

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Featured image for “The Evolving Quote-to-Cash Technology Landscape”
September 19, 2024

The Evolving Quote-to-Cash Technology Landscape

This week’s Quote-to-Cash viewpoint examines Technology. Technology looked very different in 1989, when I began my career as a consultant…

Tom Stergios

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Featured image for “Achieving Success with Omni-channel Selling & Customer Engagement: Key Outcomes in Lead-to-Revenue”
September 19, 2024

Achieving Success with Omni-channel Selling & Customer Engagement: Key Outcomes in Lead-to-Revenue

At Craton, we understand that successful implementation of the Lead-to-Revenue technology stack requires not only seamless integration but also clearly…

Tom Stergios

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Featured image for “2024: What a Year for Quote to Cash!”
September 13, 2024

2024: What a Year for Quote to Cash!

As I reflect on my three-plus decades in the Quote to Cash space, I recall some crazy periods—transformative times when…

Tom Stergios

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Featured image for “Craton & The Whole Group Announce Strategic Partnership”
April 30, 2024

Craton & The Whole Group Announce Strategic Partnership

The Whole Group, a pure-play partner dedicated to customer success using ServiceNow’s customer and finance workflows, announces a strategic partnership…

cratonconsulting

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  • Business Launchpad
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  • Talent Development
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