Craton Viewpoints

Craton Viewpoints

Featured image for “Kevin Antonioli Joins Craton as Technical Architect”
August 5, 2025

Kevin Antonioli Joins Craton as Technical Architect

August 5, 2025 We are thrilled to welcome Kevin Antonioli to Craton Consulting as a Technical Architect!  Kevin brings over…

Kate Pace

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Featured image for “The Insight Studio & Craton Announce Strategic Partnership”
April 15, 2025

The Insight Studio & Craton Announce Strategic Partnership

The Insight Studio, a Platinum HubSpot Partner, announces a strategic partnership with Craton, a global leader in Quote to Cash…

cratonconsulting

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Featured image for “Chapter 2: Excellence in Customer Engagement”
April 10, 2025

Chapter 2: Excellence in Customer Engagement

Clearly the omni-channel Lead to Revenue process is complicated, long running, and involves myriad stakeholders and ISV and SI partners…

Tom Stergios

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Featured image for “Chapter 1: Excellence in Quote to Cash”
April 8, 2025

Chapter 1: Excellence in Quote to Cash

Craton was founded to create better Quote to Cash (Q2C). The world is changing at a dizzying pace, and enterprise…

Tom Stergios

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Featured image for “Kevin York Joins Craton as CTO”
February 15, 2025

Kevin York Joins Craton as CTO

February 15, 2025 We are thrilled to welcome Kevin York to Craton Consulting as our Chief Technology Officer!  Kevin brings over…

Kate Pace

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Featured image for “Announcing the Craton Advisor Network”
December 15, 2024

Announcing the Craton Advisor Network

December 15, 2024 We are proud to introduce Craton’s inaugural Advisor Network! These five individuals were carefully chosen for their…

Kate Pace

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Featured image for “Talent Development in the Age of AI”
October 8, 2024

Talent Development in the Age of AI

Today, we have infinite amounts of data at our fingertips, and ubiquitous channels to access and interact with it. AI…

Kate Pace

  • Talent Development
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Featured image for “Ravus & Craton Announce Strategic Partnership”
October 1, 2024

Ravus & Craton Announce Strategic Partnership

Ravus, a customer-centric revenue management consultancy, announces a strategic partnership with Craton, a Montana force for global consulting good.…

cratonconsulting

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Featured image for “Cratons: Stability in a World of Change”
September 25, 2024

Cratons: Stability in a World of Change

At Craton, we’re committed to embodying our core values in every project we undertake, ensuring that we deliver not just…

Kate Pace

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Featured image for “The Evolving Quote-to-Cash Technology Landscape”
September 19, 2024

The Evolving Quote-to-Cash Technology Landscape

This week’s Quote-to-Cash viewpoint examines Technology. Technology looked very different in 1989, when I began my career as a consultant…

Tom Stergios

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Featured image for “Achieving Success with Omni-channel Selling & Customer Engagement: Key Outcomes in Lead-to-Revenue”
September 19, 2024

Achieving Success with Omni-channel Selling & Customer Engagement: Key Outcomes in Lead-to-Revenue

At Craton, we understand that successful implementation of the Lead-to-Revenue technology stack requires not only seamless integration but also clearly…

Tom Stergios

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Featured image for “2024: What a Year for Quote to Cash!”
September 13, 2024

2024: What a Year for Quote to Cash!

As I reflect on my three-plus decades in the Quote to Cash space, I recall some crazy periods—transformative times when…

Tom Stergios

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