The Insight Studio and Craton partner to accelerate outcomes for HubSpot customers.

Missoula, MT – April 15, 2025 – The Insight Studio, a Platinum HubSpot Partner, announces a strategic partnership with Craton, a global leader in Quote to Cash consulting. This partnership will amplify the value that HubSpot customers can expect from the platform as HubSpot expands into Quote to Cash.

Pairing The Insight Studio’s significant capability in HubSpot’s CRM and marketing tools with Craton’s deep expertise in CPQ and Billing will unlock vast potential for the HubSpot ecosystem and for new partners exploring CRM/CPQ. The integrated HubSpot Payments solution presents new ways for customers to streamline payment workflows, from invoicing to collections, all directly within the HubSpot platform – designed to increase conversion rates and customer satisfaction.

“Craton is thrilled to welcome HubSpot and The Insight Studio into the Quote to Cash space! Andrew is a powerful collaborator, charismatic leader, and University of Montana alumni who is deeply respected in this ecosystem. We are ready to roll up our sleeves to help HubSpot’s 248k customers take advantage of all the opportunity on the horizon.” – Tom Stergios, Craton Founder and CEO

This Montana-based partnership will help companies unlock operational efficiencies, enhance customer experiences, and drive greater profitability. We aim to give organizations the ability to seamlessly collect payments while utilizing best-in-class tools to accelerate business growth, no matter where they operate.

“This partnership will help us equip our clients with the right strategy to maximize their revenue potential, and it will also position The Insight Studio to scale. The skills and expertise Craton brings to the table will help us deliver solutions that make dramatic differences for our clients and for our communities. We are proud and excited to partner with Craton to create better outcomes for all!” – Andrew Schulz, The Insight Studio Co-Founder and Owner

Together, we are committed to delivering exceptional value and driving growth for our clients.

About Craton

Craton Consulting empowers global enterprises and technology startups to thrive in dynamic markets. Leveraging deep domain expertise, scalable consulting best practices, and exceptional talent development opportunities, we offer unique, timeless, and informed insights on managing customers and revenue in rapidly changing environments. Our clients include enterprise organizations, software companies (ISVs), and investors seeking practical, strategic recommendations to drive growth.

About The Insight Studio

The Insight Studio helps companies using HubSpot achieve growth by providing scalable solutions and services in sales and marketing. Our mission is to empower and train businesses to optimize their business operations leveraging the power of the HubSpot platform. Through a strategic combination of marketing and sales tactics, otherwise known as revenue operations, we aim to help businesses grow efficiently and be in control of their future growth.