This week’s Quote-to-Cash viewpoint examines Technology. Technology looked very different in 1989, when I began my career as a consultant with Andersen Consulting (now Accenture). I’d arrive at my client site, Pacific Bell, sit in my cubicle, and fire up my 3270-emulator to code COBOL and interact with the mainframe.

At Craton, we understand that successful implementation of the Lead-to-Revenue technology stack requires not only seamless integration but also clearly defined outcomes for each stage of the process.

As I reflect on my three-plus decades in the Quote to Cash space, I recall some crazy periods—transformative times when the industry felt like it was in constant upheaval, and helping clients navigate their options was, to say the least, a real head-spinner.