Craton Viewpoints

Craton Viewpoints

Featured image for “Talent Development in the Age of AI”
October 8, 2024

Talent Development in the Age of AI

Today, we have infinite amounts of data at our fingertips, and ubiquitous channels to access and interact with it. AI…

Kate Pace

  • Quote to Cash
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  • Strategic Partnerships
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  • Technology
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  • Thought Leadership
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Featured image for “Ravus & Craton Announce Strategic Partnership”
October 1, 2024

Ravus & Craton Announce Strategic Partnership

Ravus, a customer-centric revenue management consultancy, announces a strategic partnership with Craton, a Montana force for global consulting good.…

cratonconsulting

  • Quote to Cash
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  • Strategic Partnerships
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  • Technology
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  • Thought Leadership
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Featured image for “Cratons: Stability in a World of Change”
September 25, 2024

Cratons: Stability in a World of Change

At Craton, we’re committed to embodying our core values in every project we undertake, ensuring that we deliver not just…

Kate Pace

  • Quote to Cash
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  • Strategic Partnerships
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  • Technology
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  • Thought Leadership
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Featured image for “The Evolving Quote-to-Cash Technology Landscape”
September 19, 2024

The Evolving Quote-to-Cash Technology Landscape

This week’s Quote-to-Cash viewpoint examines Technology. Technology looked very different in 1989, when I began my career as a consultant…

Tom Stergios

  • Quote to Cash
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  • Strategic Partnerships
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  • Technology
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  • Thought Leadership
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Featured image for “Achieving Success with Omni-channel Selling & Customer Engagement: Key Outcomes in Lead-to-Revenue”
September 19, 2024

Achieving Success with Omni-channel Selling & Customer Engagement: Key Outcomes in Lead-to-Revenue

At Craton, we understand that successful implementation of the Lead-to-Revenue technology stack requires not only seamless integration but also clearly…

Tom Stergios

  • Quote to Cash
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  • Strategic Partnerships
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  • Technology
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  • Thought Leadership
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Featured image for “2024: What a Year for Quote to Cash!”
September 13, 2024

2024: What a Year for Quote to Cash!

As I reflect on my three-plus decades in the Quote to Cash space, I recall some crazy periods—transformative times when…

Tom Stergios

  • Quote to Cash
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  • Strategic Partnerships
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  • Technology
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  • Thought Leadership
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